Privacy Policy

Privacy and Data Protection Notice – Little Wheelers Limited

The aim of this Data Protection Notice is to inform customers of Little Wheelers Limited (the “Company” or “we” or “us”) on the collection, use, disclosure, transfer, and other processing of their individually identifiable information (“personal data”). Under applicable European data privacy laws including, but not limited to, laws implementing the General Data Protection Regulation 2016/679 (GDPR) and the forthcoming new UK Data Protection Act (together the “Data Privacy Laws”), the Company is the data controller.

Throughout the course of your relationship with the Company, we collect and process certain personal data about you and your children who participate in our classes and programmes. We collect and process personal data (a) for purposes that are required by applicable law, (b) to allow the Company to fulfil its business needs and legal obligations, and (c) to maintain the customer or business relationship.

We confirm that we will:

  1. Keep your personal data safe and private
  2. Not sell your personal data
  3. Allow you to request that your personal data are removed, where possible, from our system

Data Usage

We will use your personal data for specific purposes as outlined below:

  • To manage our relationship with you
  • To develop new ways to provide a better service to our customers and to grow our business
  • To develop and carry out marketing activities
  • To provide advice and guidance about the services we offer
  • To make and manage customer payments
  • To manage complaints and seek to resolve them

Data Collection

We collect personal data:

  • From emails and phone calls to us
  • From booking of courses, one day or other events offered by Little Wheelers Limited
  • From our Facebook page and website
  • From face to face discussions

Data held by Little Wheelers Limited

  • Your name
  • Your child’s name
  • Your mobile/home / work phone number
  • Your postcode
  • Your child’s age/ date of birth
  • Your email address
  • Information you provide which will help us to teach your child to cycle – this may be health, behavioural or other relevant information
  • The courses which have been attended by your child

Location of the data we hold

  • On a password protected, secure email server
  • On a password protected Excel spreadsheet
  • On a password protected bespoke database
  • On the Bookwhen booking system linked to our website

Legal basis for processing Personal Data

  • The Company’s legal obligations and legitimate business interests under the applicable Data Privacy Laws form the legal basis of the processing described in this notice. As a customer of the Company, we need to process your personal data for these purposes. Our legitimate interests or those of a third party include our requirements to use your personal data in litigation or for other legal purposes involving the company.
  • If changes need to be made to personal data, notify us (as identified below) in writing right away. Under applicable law, you have rights to: (i) check whether we hold personal data about you and to access such data (subject to applicable laws); (ii) request correction or erasure of personal data about you that is inaccurate; (iii) ascertain information related to the company’s policies and practices in relation to personal data; (iv) request the erasure of your personal data; and (v) request the restriction of processing concerning you.
  • You also have the right to withdraw any consent to processing your personal data at any time, without affecting the lawfulness of processing of your personal data based on consent before its withdrawal. We may, however, have other legal grounds to continue to process your personal data.

Who we share these data with

  • We provide registers of children’s names to coaches for each session.
  • Our database manager has shared access to the database via a secure server.

How long we keep your personal data

  • We intend to keep your personal data accurate and up-to-date. We also strive to retain your personal data no longer than is necessary to carry out the purposes listed in this notice or than is required by law.
  • We will keep your personal data while you are a current member of Little Wheelers Limited.
  • We will continue to hold your personal data for up to 7 years when you are no longer a current member of Little Wheelers Limited in accordance with applicable law.

How to receive a copy of the personal data we hold about you

  • You can write to us at
  • You can write to us at our business address – 52 Potash Road, Billericay, Essex CM11 1DL.

Cookies in use on this site and how they benefit you

Our website uses cookies, as almost all websites do, to help provide you with the best experience we can. Cookies are small text files that are placed on your computer or mobile phone when you browse websites

Our cookies help us:

  • Make our website work as you’d expect
  • Improve the speed/security of the site
  • Continuously improve our website for you
  • Make our marketing more efficient (ultimately helping us to offer the service we do at the price we do)

We do not use cookies to:

  • Collect any personally identifiable information (without your express permission)
  • Collect any sensitive information (without your express permission)
  • Pass data to advertising networks
  • Pass personally identifiable data to third parties
  • Pay sales commissions

You can learn more about all the cookies we use below

Granting us permission to use cookies

If the settings on your software that you are using to view this website (your browser) are adjusted to accept cookies we take this, and your continued use of our website, to mean that you are fine with this. Should you wish to remove or not use cookies from our site you can learn how to do this below, however doing so will likely mean that our site will not work as you would expect.

More about our Cookies

Website Function Cookies

Our own cookies

We use cookies to make our website work including:

There is no way to prevent these cookies being set other than to not use our site.

Anonymous Visitor Statistics Cookies

We use cookies to compile visitor statistics such as how many people have visited our website, what type of technology they are using (e.g. Mac or Windows which helps to identify when our site isn’t working as it should for particular technologies), how long they spend on the site, what page they look at etc. This helps us to continuously improve our website. These so called “analytics” programs also tell us if , on an anonymous basis, how people reached this site (e.g. from a search engine) and whether they have been here before helping us to put more money into developing our services for you instead of marketing spend.

We use:

Turning Cookies Off

You can usually switch cookies off by adjusting your browser settings to stop it from accepting cookies (Learn how here). Doing so however will likely limit the functionality of our’s and a large proportion of the world’s websites as cookies are a standard part of most modern websites

It may be that you concerns around cookies relate to so called “spyware”. Rather than switching off cookies in your browser you may find that anti-spyware software achieves the same objective by automatically deleting cookies considered to be invasive. Learn more about managing cookies with antispyware software.

The cookie information text on this site was derived from content provided by Attacat Internet Marketing, a marketing agency based in Edinburgh. If you need similar information for your own website you can use their free cookie audit tool.

Contact us

About us

Little Wheelers offers professional cycle coaching for children aged 2-12. From balance bike level to joining their first cycling club, our aim is to help your child develop their confidence on their bike as well as teaching key bike handling skills in a safe and fun environment.